Social Media SEO is all about connecting and engaging with your target customer and their online communities. So you can get as many reshares and backlinks as possible.
Your website’s ranking results are influenced by sharing high quality, unique content (that includes links to your website), the amount of social reshares you get and good quality relevant backlinks.
I see this as an expert for search engine optimization a lot, entrepreneurs focus on their on-page SEO strategies only. And totally forget the off-page SEO tactics such as having an engaged social media presence, or “feeding” other websites with good content to gain recommendations as global go-to experts in your online niche.