SEO In Inbound Marketing: How Important Is It For Your Go-To Expert Website?

Andy Crestodina and Dagmar Gatell, talking about the value of SEO in inbound marketing

What’s the real value of SEO in inbound marketing? This was one of the questions that brought Andy and me together in our love for search engine optimization. I met Andy Crestodina, co-founder of Orbit Media, a Chicago web design company, the first time on Twitter. He wrote this great post about the visual elements on your website that bring your visitors away and not deeper into your site. And then I caught one of his live streaming shows “Content Matters” on Blab . He recognized me from my retweets and asked me to join the live show. (more…)

Fire Up Your Content And Marketing – Mark Schaefer Shows Us How In The Content Code

book The Content Code by Mark Schaefer

Mark Schaefer’s book “The Content Code” on Amazon

I never heard this before but it makes so much sense. To fire up your content. Make it “hot” for your readers and people who share it. This week I had the pleasure to hear Mark Schaefer in Mark Allton’s Blab show, speaking about his latest marketing book. When I get together with my clients I try to inspire them to think of their content as something amazing they create for the world to know nobody else can offer. But it always takes me a while to describe what I envision for them. What I couldn’t figure out on my own before, Mark’s words in the Blab show were like music to my ears. He spoke about “When we share content, our readers need to understand immediately what the content is about.” “Your content and your marketing need to be ignited.” So your fans and followers have the desire to read your content AND share it. Because shared (more…)

Why SEO And UX Are Like Peanut Butter and Jelly

a bread with peanut butter and jelly, symbolizing the connected relationship between SEO and UXOften times entrepreneurs see SEO tasks separate from UX design. But you need both. To attract and bring your ideal online client over to your site, then hold and convert them into your list, tribe and sales funnel. It’s like having a peanut butter and jelly sandwich. Eating your sandwich without one of the ingredients creates a totally different tongue sensation. Read more below about how you can combine search engine optimization and user experience design goals to build the perfect before your online visitors come to your site and after they land there experience. (more…)

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