What is Blog SEO? The purpose of Blog SEO is optimizing each blog post in a way that “spiders” (software programs used by the search engines to index and archive online content) easily see the search value of a specific blog post.
Another reason why I love Blog SEO as an SEO consultant is that well-ranked blog posts can be recognized for hundreds, sometimes thousands of different search terms. And because of this can bring you endless targeted online traffic to each post. Yeah! Getting all this juicy online traffic and being ranked for many search terms also helps to build up your global online authority. And your blog’s expert recognition. Blogs with high authority value attract a lot of other sites and blogs to link back to your great post. What do you want more? So what can you do to get all yummy traffic? Having a simple but solid blog SEO strategy in place is the beginning!
6 Simple Blog SEO Strategy Tips For Driven Entrepreneurs
Blog SEO Strategy Tip #1
“Every blog post needs to support the overall website’s niche focus” Often times, entrepreneurs write posts about everything they can image. They try to be everywhere but then, they are nowhere online. From a blog seo perspective, it is very important that you stay laser focused. If you lose track and start writing about everything, your blog SEO value goes done and your watered down content up.
Blog SEO Strategy Tip #2
“One keyword per post” Make it easy for search engines and readers to “tag” and “digest” your post. Pick one keyword for each post only. But add synonyms, plurals, and other related words within the blog post content. In this way, the search engines will recognize and rank you for a variety of related keywords.
Blog SEO Strategy Tip #3
“Good mix of long tail keywords and broader keywords” Long tail keywords are keywords with a word combination of three or more words. Broad keywords often have only two words. Long tail keywords will rank faster because they have less competition. But they attract much less traffic compared to broader keywords. Broader keywords rank slowly but gain higher amounts of traffic. Using a good mix of long tail and broad keywords gets you targeted traffic on an ongoing base due to short and long term ranked keywords.
Blog SEO Strategy Tip #4
“Blog posts should be internally linked to related blog posts for optimized blog structure” Did you ever read a post and had the desire to read more from this specific author? But you didn’t see another option to read more? Linking blog posts with each other gives the reader the option to follow the link and the desire to stay on the website. Add hyperlinks to your content and link related posts together. The spiders will be happy (you gain higher time on page numbers which benefits your rankings), and your readers (your future clients) will be happy too!
Blog SEO Strategy Tip #5
“Consistently uploaded blog posts” Imagine you subscribe for your local newspaper. You expect to receive your newspaper every day but then it only arrives every other day, then once a week, and finally, the delivery stops totally. What happens to your trust? It’s gone! The same works with blog posts. As soon as you start publishing your blog posts the “spiders” (the software programs sent out by the search engines) and your online visitors expect that they will see them on an ongoing base. If you upload a post once a week the expectation is that you do this every week. Stopping this process will take the trust from both, spiders and your online visitors. Bad!
Blog SEO Strategy Tip #6
“Sharing is caring” SEO and social media marketing is like peanut butter and jelly. Whenever you write a new blog post and post it in your social media accounts, the peeps will follow your link and check it out. If they like it they want to share it. Make sure you have social sharing buttons on your post where they can easily click on and share it with their community. You can find other SEO social media strategies here. The more they share, so higher is your chance of great ranking results! Write one blog post at a time by following these tips and improve it on the go. Imperfect action is always better than perfect inaction! If you do all this but you still don’t get the online results you are looking for, an SEO review’ll help you to find out what’s wrong and what you can improve to make it happen.