by Dagmar Gatell | May 15, 2017 | Basics, Traffic
What traffic sources does your website attract? If you aren’t familiar with the different traffic sources that exist online, then you aren’t alone. Most people aren’t familiar with the six different ones. From organic free traffic, direct traffic, over referral traffic to paid and email traffic, you want them all. Nobody should throw all their eggs in one basket. Often it takes time to build up one traffic source. Then it’s good when you have five other traffic sources you can rely on. Read below what traffic sources are available online and how you can attract each of them. (more…)
by Dagmar Gatell | May 1, 2017 | Basics, Blogging
What is Blog SEO? The purpose of Blog SEO is optimizing each blog post in a way that “spiders” (software programs used by the search engines to index and archive online content) easily see the search value of a specific blog post.
Another reason why I love Blog SEO as an SEO consultant is that well-ranked blog posts can be recognized for hundreds, sometimes thousands of different search terms. And because of this can bring you endless targeted online traffic to each post. Yeah! (more…)
by Dagmar Gatell | Apr 15, 2017 | Basics, Web Security
Can website security influence your website’s rankings? Website security is as essential as you locking the front door of your brick and mortar business.
It’s just not as visible.
Many make the mistake of thinking, that because their website is not yet huge or they are not famous, nobody would try to hack into their sites. But this is not the case.
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by Dagmar Gatell | Apr 1, 2017 | Basics, FAQ
How do search engines work, this is what a lot of newbies to the internet and SEO beginners often ask. At the end, the internet and living online is really all about two simple things, people who use the big search engines like Google and Bing to find answers to their questions or solutions to their problems. And websites that want to be found for exactly this.
Now that we know WHY people and websites are online, let’s find out how search engines work connecting the best results on the SERPs (search engine result pages) with a searcher’s query (the search term a search types in the Google search bar for example).
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by Dagmar Gatell | Apr 15, 2016 | Basics, Book Reviews, Content
Mark Schaefer’s book “The Content Code” on Amazon
I never heard this before but it makes so much sense. To fire up your content. Make it “hot” for your readers and people who share it. This week I had the pleasure to hear Mark Schaefer in Mark Allton’s Blab show, speaking about his latest marketing book. When I get together with my clients I try to inspire them to think of their content as something amazing they create for the world to know nobody else can offer. But it always takes me a while to describe what I envision for them. What I couldn’t figure out on my own before, Mark’s words in the Blab show were like music to my ears. He spoke about “When we share content, our readers need to understand immediately what the content is about.” “Your content and your marketing need to be ignited.” So your fans and followers have the desire to read your content AND share it. Because shared (more…)
by Dagmar Gatell | Mar 1, 2016 | Basics, Beginners
Hire an SEO expert! Isn’t that what every third Facebook ad tells you to do? An SEO expert to grow your global authority, for local SEO or in general, these ads popping up around every corner online. Outsourcing service sites offer you the option to hire SEO experts from overseas. Because they are seen as more affordable SEO experts. Many entrepreneurs I speak with look for an SEO expert who (more…)
