SEO In Inbound Marketing: How Important Is It For Your Go-To Expert Website?

Andy Crestodina and Dagmar Gatell, talking about the value of SEO in inbound marketing

What’s the real value of SEO in inbound marketing? This was one of the questions that brought Andy and me together in our love for search engine optimization. I met Andy Crestodina, co-founder of Orbit Media, a Chicago web design company, the first time on Twitter. He wrote this great post about the visual elements on your website that bring your visitors away and not deeper into your site. And then I caught one of his live streaming shows “Content Matters” on Blab . He recognized me from my retweets and asked me to join the live show. (more…)

Why SEO And UX Are Like Peanut Butter and Jelly

a bread with peanut butter and jelly, symbolizing the connected relationship between SEO and UXOften times entrepreneurs see SEO tasks separate from UX design. But you need both. To attract and bring your ideal online client over to your site, then hold and convert them into your list, tribe and sales funnel. It’s like having a peanut butter and jelly sandwich. Eating your sandwich without one of the ingredients creates a totally different tongue sensation. Read more below about how you can combine search engine optimization and user experience design goals to build the perfect before your online visitors come to your site and after they land there experience. (more…)

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