Why SEO And UX Are Like Peanut Butter and Jelly

a bread with peanut butter and jelly, symbolizing the connected relationship between SEO and UXWhat’s the relationship between SEO and UX (or search engine optimization and user experience?) Often times entrepreneurs see SEO tasks totally separate from UX design. But you need both. To attract and bring your ideal online client over to your site, then hold and convert them into your list, tribe and sales funnel. It’s like having a peanut butter and jelly sandwich. (more…)

What Is An Online Niche?

circles defining macro and micro niches, symbolizing the definition of what is an online nicheIf you are new to niche marketing the question “What is an online niche?” perhaps is the first one you are asking yourself. Online niches are created through the intent and need of your niche market.

There are niches that can be pretty profitable and bring you a lot of targeted, very specific traffic and great conversion rates. These online niches then become your “money makers”.

In other cases it can be that some niches attract people who wants to educate themselves, looking for keywords like “How To” or “What is”, who are great fans or  followers but perhaps never buy from you. (more…)

SEO In Inbound Marketing: How Important Is It For Your Go-To Expert Website?

Andy Crestodina and Dagmar Gatell, talking about the value of SEO in inbound marketing

What’s the real value of SEO in inbound marketing? This was one of the questions that brought Andy and me together in our love for search engine optimization. I met Andy Crestodina, co-founder of Orbit Media, a Chicago web design company, the first time on Twitter. He wrote this great post about the visual elements on your website that bring your visitors away and not deeper into your site. And then I caught one of his live streaming shows “Content Matters” on Blab . He recognized me from my retweets and asked me to join the live show. (more…)

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