Entrepreneur · Critical Thinker · Cat Lover
Dagmar Gatell
AI SEO Consultant, Niche Matchmaker and Niche Architect
Where your expertise, passion, and personality find a niche home.
About Dagmar
I’m Dagmar Gatell, an AI SEO consultant, niche matchmaker and niche architect. I’ve worked in international SEO since 2008 and started my own company in 2012.
Today I help experts and hobbyists find the niche that fits their knowledge, interests, strengths, and personality. Then, as a niche architect, I design your niche’s house plan (website architecture): the niche foundation (site hierarchy), the load-bearing walls (navigation menus), the roof (internal linking), the electrical wiring (URL structure), the plumbing (breadcrumbs), and the interior (topic clusters and pillar pages).
About From Here AI
From Here AI is where I do this work: AI SEO, AEO, and GEO for experts who want authority that both people and AI recognize.
Visit From Here AI
My Podcasts
We all lack awareness of the gaps in our own knowledge. It’s not a flaw, it’s just how being human works: we don’t know what we don’t know.
My podcasts exist to shrink that gap, a little at a time, across the niches I’ve matched people to and the work I do myself.
From Here AI
Niche field tests, what works, what doesn’t, and the opportunities I spot along the way.
What Do You Need To Know?
The questions to ask before hiring an expert, the ones only insiders know to ask.
Diary of a Cat Mom
Creating a calmer, more connected life for cats and their cat moms.
It started with a podcast I made with a friend, just for fun, and to support other women. That’s when I caught the podcast bug. I couldn’t stop thinking about how an expert niche, passion, or hobby could be shared with the world while building a community of like-minded people learning and growing together.
We all lack awareness of the gaps in our own knowledge. We don’t know what we don’t know. My podcasts exist to close that gap, one conversation at a time.
- Diary of a Cat Mom: My heart belongs to cats, and to the humans who care for them. I believe a calm, loving home makes for calm cats. I share my own experiences and insights for cat moms 35+ in multi-cat households, so their lives can feel a little happier, calmer, and more fulfilled.
- From Here AI: My other passions are building and data. Since childhood, my father raised me to figure out how something works before I could ask for it. This podcast shares niche field tests, what works and what doesn’t, and the opportunities I spot along the way, for experts and hobbyists building the online asset that fits who they are.
- What Do You Need To Know?: Made especially for women over 40, this podcast is built on one idea: the gift is in the question, not the answer. Outside our own expertise, anyone can sound like an expert. Each episode interviews specialists in fields where women often have less built-in knowledge, so you know exactly what to ask the next time you need answers.
Niche Case Studies
Real niches, mapped step by step: from a topic to an audience to a plan for building it.
Pet Care
Everything from cat health to horse rescue.
Mechanical Niches
Everything from cars for sale to scooter repair.
Technical Niches
Everything from home building to AC repair
My father raised me to think critically and out of the box: to see the bigger picture, then break it down into tasks. Working later as a project manager, that early wiring became systematic thinking. I made a habit of “boxing” everything, sorting things into clear categories to make life easier to understand.
The first time I saw how powerful this was, I was working as membership liaison for a local chamber of commerce. Grouping occupations into industries made it possible for buyers and shoppers to search a directory and find exactly what they needed. That’s where my love for niches, and niching, was born.
Since 2008, I’ve worked in search optimization, using keyword research, competitive analysis, and content strategy to build authority. In 2012, I followed that vision and became a niche matchmaker, using SEO to help clients establish themselves as authorities in their niches.
Because I love animals, and I love to build, I’ve combined both passions. In the age of AI search optimization, my case studies focus on three kinds of niches:
- Pet Care: Niches around supporting animals and the people who care for them.
- Mechanical: Niches where a mechanic or mechanical process is part of the solution, from cars and boats to scooters and robot vacuums.
- Technical: Niches where something is actually built, such as tiny homes for seniors.
Check them out if these are niches you’re interested in, and don’t hesitate to reach out with any questions.