What’s the real value of SEO in inbound marketing? This was one of the questions that brought Andy and me together in our love for search engine optimization. I met Andy Crestodina, co-founder of Orbit Media, a Chicago web design company, the first time on Twitter. He wrote this great post about the visual elements on your website that bring your visitors away and not deeper into your site. And then I caught one of his live streaming shows “Content Matters” on Blab . He recognized me from my retweets and asked me to join the live show. (more…)
Mark Schaefer’s book “The Content Code” on Amazon
I never heard this before but it makes so much sense. To fire up your content. Make it “hot” for your readers and people who share it. This week I had the pleasure to hear Mark Schaefer in Mark Allton’s Blab show, speaking about his latest marketing book. When I get together with my clients I try to inspire them to think of their content as something amazing they create for the world to know nobody else can offer. But it always takes me a while to describe what I envision for them. What I couldn’t figure out on my own before, Mark’s words in the Blab show were like music to my ears. He spoke about “When we share content, our readers need to understand immediately what the content is about.” “Your content and your marketing need to be ignited.” So your fans and followers have the desire to read your content AND share it. Because shared (more…)
Often times entrepreneurs see SEO tasks separate from UX design. But you need both. To attract and bring your ideal online client over to your site, then hold and convert them into your list, tribe and sales funnel. It’s like having a peanut butter and jelly sandwich. Eating your sandwich without one of the ingredients creates a totally different tongue sensation.
Read more below about how you can combine search engine optimization and user experience design goals to build the perfect before your online visitors come to your site and after they land there experience. (more…)
What traffic sources does your website attract? If you aren’t familiar with the different traffic sources that exist online, then you aren’t alone. Most people aren’t familiar with the six different ones. From organic free traffic, direct traffic, over referral traffic to paid and email traffic, you want them all.
Nobody should throw all their eggs in one basket. Often it takes time to build up one traffic source. Then it’s good when you have five other traffic sources you can rely on.
Read below what traffic sources are available online and how you can attract each of them. (more…)
Hire an SEO expert! Isn’t that what every third Facebook ad tells you to do? An SEO expert to grow your global authority, for local SEO or in general, these ads popping up around every corner online. Outsourcing service sites offer you the option to hire SEO experts from overseas. Because they are seen as more affordable SEO experts.
Many entrepreneurs I speak with look for an SEO expert who (more…)
Looking for an affordable SEO expert means something different for every entrepreneur. Some look for an SEO expert they can afford with their marketing budget, others want to hire an SEO expert who is “cheap“. Others compare the investment they make with the ROI they expect to get out.
In all three cases, it looks like “affordable” is seen as spending less money or (more…)
Working with a local SEO expert and don’t get the online leads you are looking for? There could be many different reasons why your SEO expert doesn’t work out for you. Is your goal to find an affordable SEO expert who can fulfill your unique online needs? Don’t take the cheapest one!
No matter if you are in the same industry than other blue color professionals (plumbers, electricians, air conditioning, etc) or white color professionals (doctors, labs, etc), you need a customized long term SEO business strategy. One that just works for your unique online business goals. (more…)