First Search Engine Results Page: You See Yourself On The First Page of Google, Are You Really There?

First Search Engine Results Page, explaining the first 10 positions, divided in paid and organic search resultsFirst search engine results page, everybody I speak with as a SEO expert wants to appear there there. Many of my clients or students welcome me with the greeting “I want to be ranked number one in Google, can you help me?” Most of the time they expect one sentence as the answer. They are very surprised to learn being displayed or ranked number one on the first search engine results page has no value at all if you are missing traffic coming to your website, no visitor becomes a client, or nobody reads your blog. (more…)

SEO In Inbound Marketing: How Important Is It For Your Go-To Expert Website?

Andy Crestodina and Dagmar Gatell, talking about the value of SEO in inbound marketing

What’s the real value of SEO in inbound marketing? This was one of the questions that brought Andy and me together in our love for search engine optimization. I met Andy Crestodina, co-founder of Orbit Media, a Chicago web design company, the first time on Twitter. He wrote this great post about the visual elements on your website that bring your visitors away and not deeper into your site. And then I caught one of his live streaming shows “Content Matters” on Blab . He recognized me from my retweets and asked me to join the live show. (more…)

Fire Up Your Content And Marketing – Mark Schaefer Shows Us How In The Content Code

book The Content Code by Mark Schaefer

Mark Schaefer’s book “The Content Code” on Amazon

I never heard this before but it makes so much sense. To fire up your content. Make it “hot” for your readers and people who share it. This week I had the pleasure to hear Mark Schaefer in Mark Allton’s Blab show, speaking about his latest marketing book. When I get together with my clients I try to inspire them to think of their content as something amazing they create for the world to know nobody else can offer. But it always takes me a while to describe what I envision for them. What I couldn’t figure out on my own before, Mark’s words in the Blab show were like music to my ears. He spoke about “When we share content, our readers need to understand immediately what the content is about.” “Your content and your marketing need to be ignited.” So your fans and followers have the desire to read your content AND share it. Because shared (more…)

Why SEO And UX Are Like Peanut Butter and Jelly

a bread with peanut butter and jelly, symbolizing the connected relationship between SEO and UXOften times entrepreneurs see SEO tasks separate from UX design. But you need both. To attract and bring your ideal online client over to your site, then hold and convert them into your list, tribe and sales funnel. It’s like having a peanut butter and jelly sandwich. Eating your sandwich without one of the ingredients creates a totally different tongue sensation. Read more below about how you can combine search engine optimization and user experience design goals to build the perfect before your online visitors come to your site and after they land there experience. (more…)

The Top Six Traffic Sources That Bring Your Ideal Client To Your Website

traffic in a city, symbolizing the seven different traffic sources onlineWhat traffic sources does your website attract? If you aren’t familiar with the different traffic sources that exist online, then you aren’t alone. Most people aren’t familiar with the six different ones. From organic free traffic, direct traffic, over referral traffic to paid and email traffic, you want them all. Nobody should throw all their eggs in one basket. Often it takes time to build up one traffic source. Then it’s good when you have five other traffic sources you can rely on. Read below what traffic sources are available online and how you can attract each of them. (more…)

Hire SEO Expert – 10 Questions To Ask BEFORE And AFTER

image representing experts in different fields, used to symbolize the topic hire an SEO expertHire an SEO expert! Isn’t that what every third Facebook ad tells you to do? An SEO expert to grow your global authority, for local SEO or in general, these ads popping up around every corner online. Outsourcing service sites offer you the option to hire SEO experts from overseas. Because they are seen as more affordable SEO experts. Many entrepreneurs I speak with look for an SEO expert who (more…)

Affordable SEO Expert – Can You Afford A Cheap One?

man holding a sales sign in his hands on red background, lettering added Rank Number 1 On Google Just Six Dollars, symbolizing the meaning of an affordable SEO expert for many, meaning hiring somebody cheapLooking for an affordable SEO expert means something different for every entrepreneur. Some look for an SEO expert they can afford with their marketing budget, others want to hire an SEO expert who is “cheap“. Others compare the investment they make with the ROI they expect to get out. In all three cases, it looks like “affordable” is seen as spending less money or (more…)